Meet the founders

Follow our whereabouts on Instagram @saufennel.


SauFennel represents a daughter's appreciation of growing up on Pakistani saunf/mukhwas (the sugary kind), from early childhood memories to family celebrations.

When founder Farnaz was pregnant with baby #4, she traded her cookie habit for a saunf habit, which is a beloved treat in Pakistan, a staple in Pakistani homes, and in Indian restaurants. Her favorite saunf mix is her own "Not Your Momma's Mix" which she said is just sweet enough without the sugar and helped to alleviate nausea. Not to mention, increased her milk flow.

After sharing her home recipe with high school buddy Elisa, it became clear that saunf needed to be shared with everyone in America. Elisa swapped her ginger-ale-drinking days to eating SauFennel to help calm her IBS symptoms.

Today, Farnaz and Elisa have spent years resisting the tried and true candied saunf that Pakistanis love, and keeping the recipe healthy. To all our Pakistani friends – sorry, no candy this time! This ain't your momma's mix!

Toasty, crunchy, and naturally sweet – you will love discovering the sensory experience that is SauFennel! Indulge your cravings & start feeling good the way you should. Without gas and bloat.

Whether you like snacking on it or cooking with it, we hope SauFennel becomes an integral part of your kitchen.

Mazay karain Enjoy